J&R
J&R was an online electronics and music retailer, based in New York City. It had a well-known retail location on Park Row, across from New York City Hall for 43 years.
Developed the Website and E-mail Platform
During my time at J&R, I redesigned the company website to improve operations and customer shopping experience. Multiple department-specific sites were transitioned into one unified e-commerce site.
With my direction, the Creative team developed a series of gritty animated retail 15-second spots to accentuate J&R as a place where "Real New Yorkers" found "real deals".
Check out a some of the slogans I created for the J&R homepage.
Designing relevant and effective marketing ads for business partners was one of the exciting challenges and rewarding accomplishment as an art director at J&R.
