About
As an art director, interactive marketing manager and front-end developer, I have been building interactive experiences, creating brands and designing print materials for over eight years. I’m a fan of structure and simplicity in both design and code; organization and consistency are very important to me.
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As a Website and App Director, I am a seasoned leader who excels at spearheading the strategy, development, and optimization of digital properties to drive business objectives. With extensive experience managing cross-functional teams, I skillfully oversee the end-to-end lifecycle of websites and mobile applications, from ideation and design to development, testing, launch, and post-launch enhancements. My deep technical knowledge allows me to effectively collaborate with developers and engineers, while my keen eye for UX and UI design ensures the creation of intuitive, engaging user experiences that delight customers and drive conversions.
I have a proven track record of successfully delivering large-scale, complex web and app projects on time and within budget, thanks to my meticulous project management skills and ability to navigate competing priorities. From leading the redesign of enterprise-level websites to launching innovative mobile apps, I bring a strategic, data-driven approach to every initiative. By leveraging analytics, user feedback, and industry best practices, I continuously iterate and optimize digital properties to improve performance, increase user engagement, and achieve key metrics.
As a proactive problem-solver and confident communicator, I excel at building consensus among diverse stakeholders, fostering a culture of innovation and continuous improvement. Whether partnering with marketing teams to align digital strategies with overarching business goals, or collaborating with product managers to define and prioritize features, I bring a solutions-oriented mindset and a passion for pushing the boundaries of what's possible in the digital space.
I was born and raised in Jersey City, NJ, and draw a lot of inspiration from my cultural surroundings, the creative work of my peers, and all genres of music. I'm an avid sports fan, enjoy playing with my kids, and love taking long walks with my dog.
Current and past clients include
Jersey Sports Group, UFL, XFL, Outer Heaven, Laissez Faire, Brooklyn Nets, New York Liberty, Long Island Nets, Nets Gaming Crew, New York Islanders, Barclays Center, Nassau Coliseum, NYCB LIVE, Long Island Love, New York Open, HSS Training Center, Brooklyn Boxing Shop, Nets Store, Barclays Center Business Alliance, Brooklynettes, Webster Hall, Ford Amphitheater at Coney Island Boardwalk, Barclays Center Cares and BSE Global. I’ve partnered on projects with Federal Reserve Bank of New York, J&R, The True Find, Tenri Cultural Institute, The Portable Playhouse, Postgraduate Center for Mental Health and Berlin Cameron.
Mobile Applications: Brooklyn Nets, Barclays Center, New York Liberty, New York Islanders and NYCB LIVE.
Pretty much sums it up. Check out my resume for details.